Over time, consumers have become increasingly skeptical about ads like these - and for good reason. It almost makes you think someone’s listening to your conversations, doesn’t it? Paul Brenner is the chief strategy officer and president of audio out-of-home at Vibenomics, a location-based advertising and audio experience company creating memorable in-store experiences for shoppers.ĭo you remember the first time you received a personalized ad? Perhaps you discussed a product with a friend, and the next day, an advertisement for that product popped up on social media.
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